SPOCI
Full rebranding for a sporty eyewear company.
(Client)
Spoci
(Year)
2024
(Services)
Branding, Developement, Art Direction
Approach
To craft a brand that mirrors the precision, confidence, and forward motion of elite athletes.
The sports eyewear space is crowded, and most brands fall into two categories: overly techy and cold, or lifestyle-first with little performance credibility.
We knew Spoci had to stand apart.
Our challenge was to design a brand that could bridge cutting edge technology with emotional power, something that looked and felt high-performance, but with an edge of aspiration and exclusivity. Something cool, but with clarity at its core.
Because Spoci lives in motion, we developed dynamic motion guidelines. How the logo animates, how typography reveals, how transitions should feel across the website, product pages, and social.
Every element was tuned to move with speed, confidence, and control, the same traits Spoci eyewear delivers to the user.
What we created wasn’t just a brand system—it was a sensory experience that feels like high performance. A brand that looks fast, thinks sharp, and speaks to the kind of athlete who doesn’t settle.
SPOCI
Full rebranding for a sporty eyewear company.
(Client)
Spoci
(Year)
2024
(Services)
Branding, Developement, Art Direction
Approach
To craft a brand that mirrors the precision, confidence, and forward motion of elite athletes.
The sports eyewear space is crowded, and most brands fall into two categories: overly techy and cold, or lifestyle-first with little performance credibility.
We knew Spoci had to stand apart.
Our challenge was to design a brand that could bridge cutting edge technology with emotional power, something that looked and felt high-performance, but with an edge of aspiration and exclusivity. Something cool, but with clarity at its core.
Because Spoci lives in motion, we developed dynamic motion guidelines. How the logo animates, how typography reveals, how transitions should feel across the website, product pages, and social.
Every element was tuned to move with speed, confidence, and control, the same traits Spoci eyewear delivers to the user.
What we created wasn’t just a brand system—it was a sensory experience that feels like high performance. A brand that looks fast, thinks sharp, and speaks to the kind of athlete who doesn’t settle.
SPOCI
Full rebranding for a sporty eyewear company.
(Client)
Spoci
(Year)
2024
(Services)
Branding, Developement, Art Direction
Approach
To craft a brand that mirrors the precision, confidence, and forward motion of elite athletes.
The sports eyewear space is crowded, and most brands fall into two categories: overly techy and cold, or lifestyle-first with little performance credibility.
We knew Spoci had to stand apart.
Our challenge was to design a brand that could bridge cutting edge technology with emotional power, something that looked and felt high-performance, but with an edge of aspiration and exclusivity. Something cool, but with clarity at its core.
Because Spoci lives in motion, we developed dynamic motion guidelines. How the logo animates, how typography reveals, how transitions should feel across the website, product pages, and social.
Every element was tuned to move with speed, confidence, and control, the same traits Spoci eyewear delivers to the user.
What we created wasn’t just a brand system—it was a sensory experience that feels like high performance. A brand that looks fast, thinks sharp, and speaks to the kind of athlete who doesn’t settle.